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  3. American Economic Review
  4. May 2010
  5. Online Advertising: Heterogeneity and Conflation in Market Design

American Economic Review

ISSN 0002-8282 (Print) | ISSN 1944-7981 (Online)

Online Advertising: Heterogeneity and Conflation in Market Design

  • Jonathan Levin
  • Paul Milgrom
American Economic Review
vol. 100, no. 2, May 2010
(pp. 603–07)
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Citation

Levin, Jonathan, and Paul Milgrom. 2010. "Online Advertising: Heterogeneity and Conflation in Market Design." American Economic Review, 100 (2): 603–07. DOI: 10.1257/aer.100.2.603

JEL Classification

  • D82 Asymmetric and Private Information
  • H82 Governmental Property
  • L86 Information and Internet Services; Computer Software
  • M37 Advertising