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  3. American Economic Review
  4. May 2013
  5. Salience and Asset Prices

American Economic Review

ISSN 0002-8282 (Print) | ISSN 1944-7981 (Online)

Salience and Asset Prices

  • Pedro Bordalo
  • Nicola Gennaioli
  • Andrei Shleifer
American Economic Review
vol. 103, no. 3, May 2013
(pp. 623–28)
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Abstract

We present a simple model of asset pricing in which payoff salience drives investors' demand for risky assets. The key implication is that extreme payoffs receive disproportionate weight in the market valuation of assets. The model accounts for several puzzles in finance in an intuitive way, including preference for assets with a chance of very high payoffs, an aggregate equity premium, and countercyclical variation in stock market returns.

Citation

Bordalo, Pedro, Nicola Gennaioli, and Andrei Shleifer. 2013. "Salience and Asset Prices." American Economic Review, 103 (3): 623–28. DOI: 10.1257/aer.103.3.623

Additional Materials

JEL Classification

  • D14 Personal Finance
  • G11 Portfolio Choice; Investment Decisions
  • G12 Asset Pricing; Trading volume; Bond Interest Rates