American Economic Review
ISSN 0002-8282 (Print) | ISSN 1944-7981 (Online)
Multiproduct Search and the Joint Search Effect
American Economic Review
vol. 104,
no. 9, September 2014
(pp. 2918–39)
Abstract
This paper presents a sequential search model where consumers look for several products from multiproduct firms. Multiproduct search can significantly influence firms' pricing decisions. For example, it can make market prices decrease with search costs. Possible applications of the model are also discussed.Citation
Zhou, Jidong. 2014. "Multiproduct Search and the Joint Search Effect." American Economic Review, 104 (9): 2918–39. DOI: 10.1257/aer.104.9.2918Additional Materials
JEL Classification
- D11 Consumer Economics: Theory
- D43 Market Structure and Pricing: Oligopoly and Other Forms of Market Imperfection
- D83 Search; Learning; Information and Knowledge; Communication; Belief