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  3. American Economic Review
  4. May 2009
  5. Mindless Eating and Healthy Heuristics for the Irrational

American Economic Review

ISSN 0002-8282 (Print) | ISSN 1944-7981 (Online)

Mindless Eating and Healthy Heuristics for the Irrational

  • Brian Wansink
  • David R. Just
  • Collin R. Payne
American Economic Review
vol. 99, no. 2, May 2009
(pp. 165–69)
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Citation

Wansink, Brian, David R. Just, and Collin R. Payne. 2009. "Mindless Eating and Healthy Heuristics for the Irrational." American Economic Review, 99 (2): 165–69. DOI: 10.1257/aer.99.2.165

JEL Classification

  • D12 Consumer Economics: Empirical Analysis
  • I12 Health Production