Nonparametric Demand Estimation in Differentiated Products Markets
Abstract
I develop and apply a nonparametric approach to estimate demand in differentiated products markets. Estimating demand flexibly is key to addressing many questions in economics that hinge on the shape -- and notably the curvature -- of market demandfunctions. My approach applies to standard discrete choice settings, but accommodates
a broader range of consumer behaviors and preferences, including complementarities
across goods, consumer inattention, and consumer loss aversion. Further, no distributional
assumptions are made on the unobservables and only limited functional form
restrictions are imposed. Using California grocery store data, I apply my approach to
perform two counterfactual exercises: quantifying the pass-through of a tax, and assessing
how much the multi-product nature of sellers contributes to markups. In both
cases, I find that estimating demand flexibly has a significant impact on the results
relative to a standard random coefficients discrete choice model, and I highlight how
the outcomes relate to the estimated shape of the demand functions.