Corporate Planning and Innovation in an Economic Reform Context: The Case of Alibaba
Abstract
I follow the view of Robert Franklin Hoxie (1906) on historical method to examine the behavior and development path of corporations. I argue that in retrospect of the evolution of corporations around the world, their various performances and changes in business organization over time could be realistically reflected only by examining their business planning in the particular context of different societies, and their interactions throughout the development process of the related economies. In the real world, it is the social fabric instead of the automaticity of the market which shapes the power and organizational structure of corporations. Despite the high efficiency and large innovative capacity under corporate planning, they are mostly private and are not necessarily in line with social interests. To promote social contributions from the corporations, William Dugger (December 1987, 1654) indicates that the “growing private planning can be turned to public purpose only through an equal growth in public planning”.To explicate these arguments, I scrutinize the evidences from the two-decade evolution of Alibaba to reveal the forces which set the ground for its progress to become a global e-commerce giant. I uncover that the incorporation of Alibaba in 1999 is indeed a living embodiment of an important phase in China’s economic reform. Besides, corporate power gained by Alibaba in the first two decades of the twentieth-first century actually signified the innovative industrial process undergoing in China, which would be further expanded alongside the country’s Belt and Road project. Although technological innovation and corporate planning largely explained the success of Alibaba as compared to other multinational e-commerce corporations like Amazon and eBay, its interplay with the unique context under the national plan as mapped out by the Chinese government clearly paved a different way for its successive changes.