Public Recognition and Individual Online Donation
Abstract
This study answers two research questions: (1) how different public recognition schemes influence individuals' decision of charitable giving, and (2) how the priming effects of the self-reported perceived donation amount by others (Perceived Donation) operate with public recognition. To answer these questions, we have conducted an online experiment using crowd source workers from Amazon Mechanical Turk (MTurk).This study follows the experiment design of Luo and Gao [2020] to make the results comparable. We designed five treatments in the study and found the followings. We observe that people’s perceived average donation is positively related to their contributions. We also find that people who have previously donated to charities and practice meditation have a higher donation participation and donate more. Also, those who have been impacted by COVID directly donate more. We find individual heterogeneity in the donation amount related to one’s Personality Traits. Conscientiousness, independent individuals tend to donate less while extraverts, neuroticism, interdependent individuals tend to donate more. Those who are educated are more likely to donate compared with their counterparts who do not. Extraverts and people of higher neuroticism traits are more likely to donate, while independent individuals are less likely to do so.