Attribute-Based Subsidies for Energy Efficient Products with Market Power
Abstract
Attribute-based subsidies are commonly used to promote the diffusion of energy-saving technologies such as electric vehicles (EVs), solar panels or more efficient home appliances. Markets for these products often exhibit market power. The effectiveness and welfare impacts of these subsidies hinge not only on consumer preferences for product attributes and firm costs but also on the interaction of the subsidies with the market power. This paper examines consumer demand, product attribute choices, and welfare consequences under different subsidy designs. We first develop a stylized model to illustrate the interaction of attribute-based subsidies with market power and it implications on optimal policy choices. We then estimate an equilibrium model of vehicle market with endogenous product attributes using comprehensive data on China's vehicle market where EV subsidies are based on driving range.Our analysis shows that relative to flat subsidies, range-based subsidies incentivize automakers to downsize EVs, leading to a modest environmental gain at the expense of a large consumer welfare loss. In contrast, subsidies based on battery capacity or vehicle weight could have a large welfare gain by reducing the under-provision of these attributes due to market power. Our paper highlights the importance of incorporating market power considerations in designing attributes-based policies.