Protecting Women’s Productive Assets, But How?
Abstract
Index-based insurance is intended to protect farmers and their families from financial hardship when their crops and/ or animals experience a negative shock. This insurance is generally framed in a way that centers around production, despite the fact that it also prevents cuts to household consumption. In the case of index-based livestock insurance, this has meant focusing on livestock, which are generally owned and managed by men. As a result, the benefits for women have not been obvious. This paper shows that reframing insurance as a product that protects household expenses from cuts during a drought - rather than one that offsets livestock losses - significantly increases demand by women. This “family framing”increased the probability of buying insurance by about 4% from a baseline of just over 3%. In other words, it more than doubled the probability of insurance purchase, increasing it from about 3% to about
8%. The effect of family framing is driven by individuals who received coupons for insurance in the past. We also find some evidence that family framing had an intensive margin effect, increasing the amount of insurance purchased as well as the probability of purchasing insurance.