A Breath of Change: Can Personal Exposures Drive Green Preferences?
Abstract
Are investors’ preferences for responsible investing affected by their idiosyncraticpersonal experiences? Using a comprehensive dataset for hospital visits and the information
on portfolio holdings by retail investors in Denmark, we show that when
an investor’s child is diagnosed with a respiratory disease, the investor decreases (increases)
portfolio weights of “brown” (“green”) stocks but does not alter their holdings
of ESG funds. Consistent with parents attributing respiratory diseases to air pollution,
we find no effects for non-respiratory diseases. The results are stronger for more severe
diseases and are entirely driven by parents who live with their children.