How Wide is the Market Border? Perspectives from Global Value Chains
Abstract
We use detailed firm-to-firm data for U.S. imports to examine how bilateral pricesrespond to exogenous price changes of other firm pairs. These cross-price elasticities help
delineate market boundaries. In a model of bilateral price bargaining with switching costs, we
posit that, if firms can switch suppliers costlessly, cross-price elasticities are independent of
whether firms share the same buyer. In such instances, market boundaries align with product
definitions. However, when switching costs are prohibitively high, positive cross-price elasticities
occur only among firms that share the same buyer, leading to a market definition significantly
narrower than the product boundary. We calculate these cross-price elasticities across various
industries and examine the broader implications of differing market definitions."