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  3. American Economic Journal: Microeconomics
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  5. Competition and Defaults in Online Search

American Economic Journal:
Microeconomics

ISSN 1945-7669 (Print) | ISSN 1945-7685 (Online)

Competition and Defaults in Online Search

  • Francesco Decarolis
  • Muxin Li
  • Filippo Paternollo
American Economic Journal: Microeconomics (Forthcoming)

Abstract

This paper offers the first systematic quantitative assessment of default-option interventions designed to mitigate Google’s search dominance. By analyzing interventions in the European Economic Area, Russia, and Turkey, we find that, across all three cases, changes to default settings effectively reduced Google’s market share. The causal impact amounts to less than 1 percentage point in the EEA and over 10 percentage points in Russia and Turkey. Differences arise from intervention nuances, including the size of the targeted users’ group, local market characteristics, and remedy designs. We discuss the complexity of assessing the interventions’ impact on welfare deriving from quality responses.

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