American Economic Journal:
Microeconomics
ISSN 1945-7669 (Print) | ISSN 1945-7685 (Online)
Digitizing Disclosure: The Case of Restaurant Hygiene Scores
American Economic Journal: Microeconomics
vol. 12,
no. 2, May 2020
(pp. 41–59)
Abstract
Collaborating with Yelp and the City of San Francisco, we revisit a canonical example of quality disclosure by evaluating and helping to redesign the posting of restaurant hygiene scores on Yelp.com. We implement a two-stage intervention that separately identifies consumer response to information disclosure and a disclosure design with improved salience—a consumer alert. We find score posting is effective, but improving salience further increases consumer response.Citation
Dai, Weijia, and Michael Luca. 2020. "Digitizing Disclosure: The Case of Restaurant Hygiene Scores." American Economic Journal: Microeconomics, 12 (2): 41–59. DOI: 10.1257/mic.20180293Additional Materials
JEL Classification
- D12 Consumer Economics: Empirical Analysis
- D18 Consumer Protection
- D83 Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
- L83 Sports; Gambling; Restaurants; Recreation; Tourism
- L88 Industry Studies: Services: Government Policy
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