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Entrepreneurship as Experimentation

[Symposium: Entrepreneurship]

By William R. Kerr, Ramana Nanda, and Matthew Rhodes-Kropf

Journal of Economic Perspectives, Summer 2014

Entrepreneurship research is on the rise but many questions about the fundamental nature of entrepreneurship still exist. We argue that entrepreneurship is about experimentation; the probabilities of success are low, extremely skewed, and unknowable until...